While the word innovation has become the “catch all” phrase for most companies, we define Innovation, as a value accelerating discipline, within our Integrated Virtual Ocean Strategy (VOS) framework.

Value per VOS is a cyclical continuum and starts with the human capital value station and transforms into intermediate P&S and P&S capitals, before culminating as the financial capital! Depending upon the acceleration rate of the value cycle, VOS classifies innovation under 5 categories -

• When each VOS cycle iteration (S1T1, S1T2, S1T3), accelerates, at a higher speed, than previous iteration (with less resources), it is called efficiency innovation.
• When each VOS cycle iteration, happens to accelerate, more elegantly than previous iteration (with more features, as shown by the thick cycles in the picture), it’s called elegant (sustaining) innovation.
• When each VOS cycle iteration, happen to accelerate, by creating/disrupting new market spaces (and so, new jobs from macro economy standpoint) within an industry structure, it’s called effective (disruptive) innovation.
• When each VOS cycle iteration, accelerates, by creating new markets (and so jobs from economy standpoint), by spanning across different industry structure causal/correlation boundaries, it’s called boundary-less purpose innovation.
• When each VOS iteration cycle, accelerates astronomically, with a creative fuel mix of, physical & virtual  resources (AI/robotics/telemetry/nano tech mixed with human capital), it is called resource innovation, as it makes VOS cycle, to accelerate so fast(T dim),by bouncing that much higher(S dim),with a  value multiplier effect.